GetLeads was building Richard — an AI app that works as a sales sidekick: it preps you for the meeting, sums up the conversation, keeps an eye on the promises made. The brief was to design UX and UI that belong in an AI setting but don't look like every other AI app. No generic gradient chat — a product with a face. And because everything grew from the same root, a new GetLeads visual identity came with it.
We led the design from how salespeople actually work with AI tools. First GetLeads got a bespoke new identity — logo, colours, system. Richard grew from it: a custom Figma design system built on tokens and atomic elements, from which we assembled more than 20 app screens — from the empty state to the composer, the assistant's live thinking, the outputs and the side panels. The same handwriting carries the social templates and the captions for reels. App development was led by Matěj Kaška on the CreatiCom side. The app and the brand now speak one language — and the brand keeps growing.
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